Team
Story
Vail Resorts
Produced a video for a comprehensive Slalom sales presentation to Vail Resorts. The piece highlighted the Slalom team’s personal connections to Vail and showcased Slalom’s approach to the proposed project, blending storytelling with strategic insights.
Learning
Experience
Slalom Mindset
Co-designed and co-facilitated a design learning experience called "Slalom Mindset" for Slalom's New York account teams. This three-day, sales-focused program used human-centered design to prototype innovative concepts that teams could present to clients in experiential ways. I was also executive producer for the video.
Immersive Experience
Project Quantum Leap
Designed a 2022 immersive experience to transport Slalom and Google team members into the year 2028. The interactive session encouraged participants to piece together how they achieved extraordinary outcomes, resulting in a comprehensive 5-year plan to guide the Slalom-Google Cloud alliance forward.
Advocacy
Experience
Wake Up Humans
www.otherwiseinvisible.com/wakeuphumans
Created a fictional experiential campaign, "Wake Up Humans!", designed to engage participants through subversive storytelling. A meditation app narrated by animals is disrupted by sounds of environmental destruction, raising awareness about human impact on nature. The project includes a website, a mock Instagram account, Discord discussions, and participatory events, all inspired by Bernie Krause’s TED talk on natural soundscapes.
Branching Narrative
The Interview
Wrote and developed a personal project exploring branching narratives in storytelling. Set far in the future, participants play the role of a New York Times Magazine reporter interviewing an author and a descendent of the Meditari cult. The project uses AI-generated audio and video. Content Warning: This project contains themes that may be sensitive or triggering for trauma survivors, including references to cult dynamics and sexual assault.
This narrative experience was inspired by a world building exercise I participated in with several other experience designers. Together we developed the concept and details of the world we called Meditari. All writing and design done by me.